User Journey based Segmentation Matrix
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DESCRIPTION: Each user starts the journey from being a new visitor to a website. New visits are attracted by either brand or non-brand campaigns resulting in “new non-brand” or “new brand” visits. The goal is to convert new visitors into ideally “registered brand” users.
Users of different type should be a subject of customised messaging (delivered via appropriate medium) and adequate intensity according to the state of the journey they are in (the journey is indicated by the green arrows).
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