Tweet Until now it’s been possible to track referral traffic from Google Plus simply by filtering to ‘plus.google’ in the referrals report in Google Analytics or your favourite analytics package. This changed on December 3rd when Google started redirecting most traffic through a new subdomain, plus.url.google.com. If you want to see referrals from both plus.google [...]
Tweet Google Analtyics Real-Time has given us some interesting new ways to meaure activity on our site in real-time. However this really only makes sense if you’re able to respond in real time to the data which doesn’t fit the pattern for the majority of analysis and optimisation. If the data is useful to analyse [...]
Tweet Open Graph tags are more important than the Like button. Much more… Some people who add Open Graph tags and the Like button to their site see an uplift in traffic from Facebook. They see lots of Likes appearing on their Like buttons and think the Like button is great. However the number displayed [...]