Tweet — DESCRIPTION: Each user starts the journey from being a new visitor to a website. New visits are attracted by either brand or non-brand campaigns resulting in “new non-brand” or “new brand” visits. The goal is to convert new visitors into ideally “registered brand” users. Users of different type should be a subject of customised [...]
Tweet Update: Google has confirmed the behaviour and provided detailed documentation. The original Robots.txt syntax was pretty straightforward. You could only use the Disallow directive to exclude pages and each Disallow directive acted like a broad match at the end. This seemed pretty intuitive to most people and for a while the world was a [...]
Tweet Google engineer Greg Grothaus clarified a number of issues around duplicate content in a video posted on the Webmaster Central blog. He confirmed that there is no direct penalty as a result of duplicate content as in most cases it is accidental. However, they can still have an indirect negative effect on your SEO [...]
Tweet We selected WordPress to power our blog as it’s a fantastic platform that you can configure to your SEO heart’s content. The standard installation needs a few plugins and tweeks to make the most of it so here is our essential WordPress checklist. Domain, Subdomain or Subfolder This is always a tricky choice to make [...]