There was never any doubt that BrightonSEO was once again going to justify itself as the ‘must attend’ UK search conference last Friday (September 14th, 2012). The conference itself has grown massively in the last few years and the queue served as a visual testament as 100′s of excited ‘spammers’ gently weaved their way from the Royal Pavillion [...]
SEO What? Deliverance. Oh, right. Thanks. When Kelvin asked me to prepare a presentation outlining how to deliver SEO change at a big brands it got me thinking about the unique position SEO’s find themselves in at large corporations. SEO Deliverance is my take on how to successfully integrate and manage the SEO tasks [...]
Site wide links have long been utilised by website groups as a way of doing some quick and pain-free link building. Many SEOs have already realised their value was questionable but it takes a long time for new ideas to filter into other departments. However we now have credible sources to prove they provide very [...]
A few weeks ago Google announced they are increasing the number of alerts sent to webmasters. http://googlewebmastercentral.blogspot.co.uk/2012/07/new-crawl-error-alerts-from-webmaster.html One of the messages they mention is ‘Your site’s robots.txt is inaccessible’. Google have previously stated that they will not crawl a website if the robots.txt file is inaccessible. This is because if they can’t access the robots.txt [...]
Last year Google added support for canonical tags in HTTP headers. You can view the headers which are normally invisible by using a HTTP viewing tool such as Rex Swain, Web Sniffer or a local application like Fiddler. HTTP/1.1·200·OK Date:·Tue,·24·Jul·2012·20:23:29·GMT Server:·Apache/2.2.16·(Unix)·mod_ssl/2.2.16·OpenSSL/0.9.8e-fips-rhel5·DAV/2·mod_auth_passthrough/2.1·mod_bwlimited/1.4·FrontPage/5.0.2.2635·mod_perl/2.0.4·Perl/v5.8.8(CR)(LF) X-Powered-By:·PHP/5.2.9 Vary:·Cookie Link: <http://blog.semetrical.com/>; rel=”canonical” X-Pingback:·http://blog.semetrical.com/xmlrpc.php WP-Super-Cache:·Served·legacy·cache·file Connection:·close Transfer-Encoding:·chunked Content-Type:·text/html;·charset=UTF-8 As with normal canonical tag [...]
— DESCRIPTION: Each user starts the journey from being a new visitor to a website. New visits are attracted by either brand or non-brand campaigns resulting in “new non-brand” or “new brand” visits. The goal is to convert new visitors into ideally “registered brand” users. Users of different type should be a subject of customised messaging [...]