Everybody knows that the newspaper industry is in big trouble. As newspaper circulations dwindle, advertising revenues decline and advertising budgets are moved online, the online newspaper websites are failing the generate the same profits that the bloated media groups have become accustomed to. Murdoch has made his views very clear that the current situation is [...]
The Google Webmaster Tools team clearly spent a lot more time thinking about their Halloween costumes than their latest updates. After the slightly puzzling updates released in October, expectations were low. Keywords feature. We’ll now be updating the data daily, providing details on how often we found a specific keyword, and displaying a handful of [...]
Google recently published a couple of new updates to Webmaster Tools. They are part of a process for delivering updates under the new ‘Labs’ menu which simply means that it’s a beta feature and might break. After our careful analysis of the user feedback survey some months ago, it was clear what features webmasters were [...]
The idea that Google might be using click-through-rate (CTR) data to influence natural search results has been around for many years. We have witnessed the use of CTR as a fundamental criteria for PPC ranking and its use in personalised search to identify a users favourite sites so they will appear higher in the customised [...]
Google engineer Greg Grothaus clarified a number of issues around duplicate content in a video posted on the Webmaster Central blog. He confirmed that there is no direct penalty as a result of duplicate content as in most cases it is accidental. However, they can still have an indirect negative effect on your SEO performance [...]
Google’s recent request for SEOs to provide feedback on Webmaster Central and further new ideas Webmaster Tools generated some interesting insights into the tools failings. The site stopped accepting new entries and votes on July 24th but they have left the results available for everyone to see. We decided to analyse the data to gain [...]
Most SEOs don’t have the time to conduct many of their own tests and rely heavily on the sharing of knowledge with others. Unfortunately, humans are not particularly effective at judging the quality of information and we often adopt techniques and practices without any personal evidence. Despite any lack of evidence in favour and sometimes [...]
We selected WordPress to power our blog as it’s a fantastic platform that you can configure to your SEO heart’s content. The standard installation needs a few plugins and tweeks to make the most of it so here is our essential WordPress checklist. Domain, Subdomain or Subfolder This is always a tricky choice to make but [...]