Tweet A few weeks ago, one of our clients accidentally released duplicate description tags across all the pages in one section of their site. They were using template based formats for the descriptions so that every page would have a unique description but the system failed and every description ended up being identical. The effect [...]
Tweet — DESCRIPTION: Each user starts the journey from being a new visitor to a website. New visits are attracted by either brand or non-brand campaigns resulting in “new non-brand” or “new brand” visits. The goal is to convert new visitors into ideally “registered brand” users. Users of different type should be a subject of customised [...]
Tweet It’s been over a year since Google conducted a survey asking webmaster which features they wanted the most. Our analysis of that survey showed that people were desperate for more information on backlinks. Google obliged by updating ‘Links to your site’ in Webmaster Tools to provide a full list of all backlinks which could be exported [...]
Tweet The value of using the meta keywords tag has long been contested amongst SEOs. In september 2009 Matt Cutts of confirmed the commonly held view that Google has never used meta keywords tag. It’s unusual for Google to be this direct so apparently this issue hasn’t been easy to ignore and they probably thought [...]
Tweet Google recently added a new report to Webmaster Tools called ‘short meta descriptions’ which sits under the HTML Suggestions menu. Analysing the data for a few large sites quickly showed that descriptions of 49 characters or less are included in the report. So what is the impact of having a ‘short’ meta description? On [...]
Tweet The new Google Images has finally been rolled out to the UK and it’s causing a mild buzz. The general consensus seems to be that it’s a big improvement on the old one and not too disimilar from Bing. One key difference is that you can’t actually tell which site you’re about to visit [...]
Tweet Most people are aware of the recent excitement in online publishing after the UK newspaper site www.Express.co.uk was caught red handed selling links to improve SEO performance in Google, a severe violation of their guidelines. Everyone waited with baited breath for a response from Google and a this came from Matt Cutts in his [...]
What if we took the old school Ansoff’s Product-Market Martix and converted it into Traffic Growth Matrix? All would one need to do is replace product and market with url and content. Too simple? All good ideas seem to be simple once invented.
Tweet Those people at Google working on Webmaster Tools have been keeping everyone pretty busy recently with new toys to play with and now they’ve announced an exciting update to the Top Search Queries report. You can see the total number of impressions, clickthroughs and a clickthrough% for your keywords. You can see the data [...]
Tweet Google have always been obsessive about speed and have rightly prided themselves as the fastest search engine available. This has surely been one of the contributing factors to their success. Now Google is trying to encourage other websites to follow their lead. In his 2009 State of the Index presentation, Matt Cutts confirmed that [...]