Site wide links have long been utilised by website groups as a way of doing some quick and pain-free link building. Many SEOs have already realised their value was questionable but it takes a long time for new ideas to filter into other departments. However we now have credible sources to prove they provide very [...]
It’s been over a year since Google conducted a survey asking webmaster which features they wanted the most. Our analysis of that survey showed that people were desperate for more information on backlinks. Google obliged by updating ‘Links to your site’ in Webmaster Tools to provide a full list of all backlinks which could be exported in [...]
Most people are aware of the recent excitement in online publishing after the UK newspaper site www.Express.co.uk was caught red handed selling links to improve SEO performance in Google, a severe violation of their guidelines. Everyone waited with baited breath for a response from Google and a this came from Matt Cutts in his interview [...]
If you have a domain that’s been around for a while there are probably some links pointing to URLs on your site that don’t exist any more. You can identify some of these brokens links by tracking your 404 error page with analytics and then either get the links updated or set up redirects to [...]