Archive for the ‘Analytics’ Category

The Best BrightonSEO Yet?

There was never any doubt that BrightonSEO was once again going to justify itself as the ‘must attend’ UK search conference last Friday (September 14th, 2012).  The conference itself  has grown massively in the last few years and the queue served as a visual testament as 100′s of excited ‘spammers’ gently weaved their way from the Royal Pavillion [...]

Posted on September 21, 2012 at 4:50 pm by Tony · Permalink · 3 Comments
In: Analytics, Natural search, SEM Strategies, SEO Strategy, Social

How to Fix the Broken Webmaster Tools Crawl Error Report

A few weeks ago the link to download the Crawl Errors data in Webmaster Tools broke. Google’s taking a long time to fix it but there is an easy way around it which we thought we would share. The download URL is malformed but easily corrected. The URL looks something like this…. https://www.google.com/webmasters/tools/://:///webmasters/tools/crawl-errors-new-dl… You just [...]

Posted on August 30, 2012 at 8:17 am by chris · Permalink · Leave a comment
In: Analytics, Webmaster Tools

Description tags may account for 1/3 of ranking performance

A few weeks ago, one of our clients accidentally released duplicate description tags across all the pages in one section of their site. They were using template based formats for the descriptions so that every page would have a unique description but the system failed and every description ended up being identical. The effect on [...]

Posted on April 26, 2011 at 8:22 am by chris · Permalink · Leave a comment
In: Analytics, Google, Natural search

How to track Google Suggest in Google Analytics

UPDATE: This technique does NOT track Google Instant as Google isn’t passing through the original query as thought. We were incorrectly picking up referrals from the old Google suggest. UPDATE2: Google Analytics have confirmed it on their blog. The launch of Google Instant has caused a lot of excitement and SEOs around the world are [...]

Posted on September 8, 2010 at 10:48 pm by chris · Permalink · 25 Comments
In: Analytics, Google

The New Google Images (And why you’re probably not tracking it properly)

The new Google Images has finally been rolled out to the UK and it’s causing a mild buzz. The general consensus seems to be that it’s a big improvement on the old one and not too disimilar from Bing. One key difference is that you can’t actually tell which site you’re about to visit before [...]

Posted on August 2, 2010 at 6:26 pm by chris · Permalink · 2 Comments
In: Analytics, Google, Natural search

Top Search Queries report deconstructed

Those people at Google working on Webmaster Tools have been keeping everyone pretty busy recently with new toys to play with and now they’ve announced an exciting update to the Top Search Queries report. You can see the total number of impressions, clickthroughs and a clickthrough% for your keywords. You can see the data for [...]

Posted on April 15, 2010 at 2:10 pm by chris · Permalink · Leave a comment
In: Analytics, Natural search, Webmaster Tools

Link Building using 404 Error Reports

If you have a domain that’s been around for a while there are probably some links pointing to URLs on your site that don’t exist any more. You can identify some of these brokens links by tracking your 404 error page with analytics and then either get the links updated or set up redirects to [...]

Posted on August 15, 2009 at 8:07 pm by chris · Permalink · 2 Comments
In: Analytics, Link building

Optimising Google Sitelinks with Analytics

The Google Sitelinks were a welcome addition to the SERPs. They initially only appeared for brand searches and it gave webmasters a nice increase in their share of the space above the fold. The Sitelinks are generated algorithmically and the results are usually a mixture of primary pages with a few bizarre additions. Looking at [...]

Posted on August 9, 2009 at 8:55 pm by chris · Permalink · Leave a comment
In: Analytics